LOS ANGELES, Feb. 25 /PRNewswire/ -- Neotrope?, a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation (), to provide promotion and brand development for their company and Website.

*(LOGO 72dpi: Send2Press.com/mediaboom/07-0905-Neotrope_72dpi.jpg)

As part of this program, Neotrope will provide both press release distribution services as well as its proven ContextEngine? search engine Deep-Linking Technology, first introduced in fall of 1996. "We''ve been very pleased with the results provided on projects with Neotrope over the past two years," said Ryan Cote, Director of Marketing for Ballantine. "They''ve proven to have a deliverable expertise in search engine marketing for B2B companies, and this new relationship will help us grow our online visibility."

About Ballantine

The Ballantine Corporation is a turnkey direct mail services company providing everything from start to finish including creative, list, printing and mailing. They also offer their clients one-to-one marketing solutions including variable data digital printing and personal URLs.

All clients benefit from a strong combination of quality work, aggressive pricing and complete print production support.

Ballantine was established in 1966 and is a family-run company, three generations deep. More information on their printing and mailing services can be found at:

The company also publishes a blog containing direct mail tips, news and advice at:

About Neotrope?

Based in Torrance, California, Neotrope () has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed "patent worthy" proprietary solutions for Internet Marketing and search positioning. Send2Press? Newswire, a service of Neotrope, offers best-in-class affordable news distribution for small-to-medium businesses. Send2Press also leverages Neotrope''s ContextEngine? press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2021 marks the company''s 25th Anniversary.

Neotrope President/CEO Christopher Simmons is a leading authority on press release optimization, an award-winning multimedia designer and journalist, and is a member of the Public Relations Society of America, and ASCAP. A noted technologist, Mr. Simmons is frequently interviewed by organizations like Entrepreneur?, Chicago Post Tribune, PC World? and Trendwatch.

Neotrope brands include: BlueSpin(TM), CaliforniaNewswire?, ContextEngine?, CitizenNewswire(TM), CitizenWire(TM), DigitalAuthor(TM), Direct-to-Editors(TM), DotComMojo(TM), eNewsChannels(TM), FloridaNewswire(TM), Free2Press(TM), FreeNewsArticles(TM), Mindstock?, PRTRax(TM), SEO+PR(TM), and Send2Press?.

More information:

Source: Neotrope